The Event Management industry this year saw some exciting trends in event planning as was predicted by experts. Expo Consults have been at the centre of the action this year and now it’s time to bring out our crystal ball to tell you which event trends we expect to shape the year 2016.
Mobile apps for events has been a hot topic in the ever dynamic events industry this year. The omnipresence of smartphones and the potential they carry for event marketing has resulted in a number of brands investing in creating apps for their events to manage everything right from disbursement of event information and agendas, to attendee lists, onsite social networking, and real-time information exchange. 2016 looks to be a perfect stage where we will see event apps becoming a part of all big events.
Cashless and contactless payments have been around for a few years now, and in 2015 we saw a number of big events, concerts and festivals where NFC and RFID devices made the payments absolutely convenient and cashless. With latest advances in chip technology, increased popularity and lowered costs expected, 2016 might just be the year we see contactless payments arrive fully.
Event giveaways have been around forever, but the main issue event planners experience with gift bags is the distribution to a large audience. There’s also the fact that attendees take what they like from the bag and throw away the rest, usually at the event space itself. The solution to this is a virtual gift bag, an online gift portal that takes out the bumf, saves the environment and gives attendees the option to share it with others too. A popular virtual gift at one of our events turned out to be a one-year free subscription of Spotify music for every attendee.
2015 was a year when brands truly understood the benefits of experiential marketing campaigns. Spurred by the success of campaigns by brands like Coca Cola and Samsung, we expect a number of small to mid-size companies and enterprises to invest in some creative experiential campaigns in 2016.
Virtual reality or VR might have been popular only in the gaming industry till about a few years ago but you’ll be surprised to know how many marketing campaigns this year included elements of virtual reality. Brands like Marriott, Qantas, Hyundai and RedBull swear by the engagement rates they achieved through Virtual Reality-based experiential campaigns. We expect VR to be the next big thing in the events industry in 2016.
Join us for a discussion on Twitter @EventsGEM for more on what we expect from 2016. Share with us your experiences at events and what you think will shape the events industry in 2016. We’d love to hear from you.