20 million ambassadors will change the way the world views the Middle East in 2020. First impressions, organisation and visitor experience are key to a successful World Expo.

With digital marketing and social media at the forefront of business today, now more than ever, Expo 2020 will deliver inspiring messages, promote positive world trade and strengthen international business relationships.

Not surprisingly, the excitement of the Expo has everyone wanting to know how they can be involved. This quite literally opens opportunities for all local and international businesses globally.

Short, medium and long-term opportunities will emerge for just about every business in the UAE as companies from all over the world plan their presence at the Expo.

Tenders, contracts and sub contracts will be issued and companies need to be prepared for the pre-qualifying procedures, the criteria, completion of the documents and responding to briefs to qualify.